Terms of Service

The Service

Synor is a software platform that helps service businesses respond to inbound leads. Features include a website embed that captures form submissions, automated SMS and AI-generated replies, a dashboard for reviewing and managing conversations, and integrations with third-party tools. We may change, add, or remove features over time.

Eligibility and accounts

You must be at least 18 years old and authorized to bind the business you register on behalf of. You are responsible for keeping your credentials confidential and for all activity under your account. Email contact@getsynor.com if you suspect unauthorized use.

Subscription, fees, and billing

• Paid plans are billed in advance on a recurring basis through our payment processor, Stripe. By subscribing you authorize recurring charges to your payment method until you cancel.
• Fees are non-refundable except where required by law or explicitly stated on your plan page at the time of purchase.
• You can cancel anytime in the billing portal. Cancellation takes effect at the end of the current billing period; the Service remains available until then.
• We may change prices on 30 days’ notice by email. New prices apply to the next renewal.
• Taxes are your responsibility unless we are required to collect them.

Your data and lead data

“Your Data” means the information you submit to the Service, plus information we collect from leads on your behalf — names, phone numbers, email addresses, form submissions, page URLs, and related metadata. You retain all rights to Your Data. You grant Synor a worldwide, non-exclusive, royalty-free license to host, process, transmit, and display Your Data solely to provide and improve the Service.

Lead consent and your obligations

When you install Synor on your website, you instruct us to capture information from your visitors and to contact them by SMS and, where applicable, email on your behalf. You are the sender of those messages under the U.S. Telephone Consumer Protection Act (TCPA), CAN-SPAM, and equivalent laws. You represent and warrant that:

• You have obtained all legally required consents from each lead before Synor contacts them, including express written consent for any auto-dialed, pre-recorded, or AI-generated marketing messages where required by the TCPA and applicable state laws.
• Your forms and lead-capture pages clearly disclose that submitting the form may result in SMS messages, the approximate frequency, that message-and-data rates may apply, and a link to your privacy policy.
• You will honor opt-out requests immediately (replies such as STOP, UNSUBSCRIBE, QUIT, CANCEL, or END) and will not re-contact a lead who has opted out through Synor or any other channel.
• You will not use Synor to send content that is unlawful, harassing, defamatory, deceptive, sexually explicit, related to prohibited verticals (S.H.A.F.T. — sex, hate, alcohol, firearms, tobacco — marketing to minors, prescription drugs, cannabis, and similar), or otherwise prohibited by the CTIA Messaging Principles or carrier rules.
• You will maintain records of consent sufficient to satisfy applicable law.

You will indemnify and hold Synor harmless from claims arising from your failure to comply with this section. See also our SMS Messaging Policy.

Acceptable use

You will not, and will not permit anyone else to:

• Upload contact lists you did not collect yourself or lack consent to message;
• Use the Service to send spam or phishing content, or to impersonate any person;
• Reverse-engineer, resell, sublicense, or white-label the Service without our written permission;
• Probe, scan, or test the vulnerability of the Service without authorization;
• Interfere with other customers’ use of the Service;
• Use the Service in violation of export controls, sanctions, or other applicable law.

We may suspend or terminate accounts that violate this section, with or without notice.

AI-generated content

The Service uses third-party AI models to generate replies to leads. AI output can occasionally be inaccurate, incomplete, or inappropriate. You are responsible for reviewing AI-generated content before relying on it for business decisions. Synor does not warrant the accuracy of AI output and is not liable for losses arising from AI-generated messages sent on your behalf.

Third-party services

The Service integrates with third parties including Stripe (billing), Twilio (SMS), OpenAI (AI models), Clerk (authentication), Upstash (rate limiting), Sentry (error monitoring), and PostHog (analytics). Their terms govern your use of those services. We are not responsible for third-party outages, data loss, or changes in their terms.

Intellectual property

Synor and all associated code, designs, logos, and documentation are owned by Synor. We grant you a limited, non-exclusive, non-transferable license to use the Service while your account is active and in good standing. Feedback you submit may be used by us without obligation to you.

Confidentiality

Each party will protect the other’s non-public information (including Your Data and our non-public software and roadmaps) with the same care it uses for its own confidential information, and will use it only to perform under these Terms.

Warranties and disclaimers

The Service is provided “as is” and “as available.” Except as expressly stated, Synor disclaims all warranties, whether express, implied, statutory, or otherwise — including merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the Service will be uninterrupted or error-free, or that it will capture every lead, respond to every message, or result in any particular business outcome.

Limitation of liability

To the maximum extent permitted by law, neither party will be liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenues, or data. The total aggregate liability of Synor arising out of these Terms will not exceed the greater of (a) the amount you paid us in the twelve months preceding the claim, or (b) one hundred U.S. dollars ($100).

Indemnification

You will defend, indemnify, and hold harmless Synorand its officers, employees, and agents from any third-party claim, loss, or expense (including reasonable attorneys’ fees) arising from (a) Your Data; (b) your violation of these Terms, the TCPA, CAN-SPAM, or any other law; (c) your use of the Service; or (d) any allegation by a lead that you messaged them without consent.

Term and termination

These Terms continue until your account is terminated. You may terminate at any time by cancelling in the billing portal. We may terminate immediately if you materially breach these Terms, if your payment fails and is not cured within 14 days, or if we are required to by law. On termination, your license to use the Service ends and we may delete Your Data after a reasonable wind-down period.

Changes to these terms

We may update these Terms. If the changes are material, we will give you reasonable notice by email or in the dashboard before they take effect. Continuing to use the Service after the effective date means you accept the updated Terms.

Governing law and disputes

These Terms are governed by the laws of Indiana, without regard to its conflict-of-laws rules. The parties consent to exclusive jurisdiction and venue in the state and federal courts located in Indiana for any dispute not subject to arbitration. Each party waives the right to a jury trial.

Miscellaneous

These Terms are the entire agreement between the parties regarding the Service. If any provision is held unenforceable, the rest remain in effect. Our failure to enforce a provision is not a waiver. You may not assign these Terms without our written consent; we may assign them in connection with a merger, acquisition, or sale of assets.

Contact

Synor
contact@getsynor.com